Digital Marketing Leader Driving Fintech Innovation and Digital Transformation
ABOUT
Committed to building the fintech and digital marketing brands of the future.
I am a Digital Marketing Director and Fintech enthusiast with a Bachelor’s degree in Finance and Investment. With extensive experience leading digital marketing strategies and driving digital transformation, I have contributed to launching and growing innovative fintech companies in Saudi Arabia. Skilled in strategic planning, data-driven marketing, and team leadership, I am passionate about leveraging technology to create impactful financial solutions that align with the region’s 2030 vision.
ACHIEVEMENTS
Acceleration: A rapid increase in valuation and standards.
Co-founder of STC Pay – part of the founding team that launched one of the leading digital wallets in the region
Co-founder and shareholder of Barq – a rapidly growing fintech company redefining financial services in Saudi Arabia
Owner of 4Padel – a padel company currently valued at over $1 million, focused on sports, community, and growth
RESUME
Experience
Proven Leadership in Digital Marketing and Fintech Innovation
Barq Company
Feb 2023 – Present
Digital Marketing Director
Stc Pay
Jul 2019 – Jan 2023
Digital Marketing Manager
Mobily
Oct 2018 – Jul 2019
Social Media Specialist
HungerStation
Sep 2018 – Nov 2018
Social Media Associate
SABB Bank
Jan 2018 – Apr 2018
Cooperative Training
SKILLS
Core Competencies in Digital Marketing, Strategic Planning, and Project Management